Marketo
Marketo, now part of Adobe and branded as Adobe Marketo Engage, provides a cloud-based marketing automation platform that helps B2B and B2C organizations manage and automate digital marketing campaigns, lead management, and customer engagement across channels. The software is sold on a subscription basis to marketing and revenue teams, integrating with CRM and other systems to support demand generation and lifecycle marketing. Revenue is generated through SaaS licenses, tiers based on contact volumes and features, and related services.
- Marketing Automation
- Marketing Analytics & Attribution
- Customer Data Platform
- Revenue
- $450.0M
- Employees
- 1,500
- Founded
- 2006
- Headquarters
- San Jose, United States of America
What 62 Arbolus experts think of Marketo
NPS distribution skews positive, with the majority of scores in the 7-10 range, reflecting strong satisfaction among enterprise and high spend users. Renewal intent is high in mature, larger organizations, particularly those with advanced marketing operations and greater spend, while smaller or pilot-stage users are less certain or negative on renewal. Most responses cite stickiness through more than one year of use, advanced stage implementation, and deep integration into marketing workflows. Key themes include valued automation, scalability, CRM integration, but recurring concerns over administrative complexity and learning curve for less mature organizations.Overall Customer Sentiment: Positive
Who reviewed Marketo
- C-Suite 57% (35)
- Director 34% (21)
- Manager 9% (6)
Employer names and spend open in the full report, along with the other 59 customers.
Everything 62 customers told us about Marketo.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
3 Net Promoter Score, from 62 scored reviews- Promoters 18
- Passives 28
- Detractors 16
Cumulative NPS by month
-1 over 6 months- May 8
- Jun 7
- Jul 7
- Aug 7
- Sep 7
- Oct 7
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 29 across 7 companies.
Praised
- Streamlining Workflow and Integration
- Reducing Operational Complexity
- AI and Automation Expansion
- Operational Efficiency and Analytics
Criticised
- Learning Curve and Overhead
- Not Suited for Smaller Companies
- Complex Administration
- AI-Native Competitors
What customers say
Renewal intent
Plan to renew 62%Plan to renew, by seniority
- 47% 19 answers
- 85% 13 answers
- 0% 1 answer
- 75% 4 answers
- 8.3/10 Average score from customers who will renew
- 6.7/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
Most weighed by Marketo customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Marketo
Do you use Marketo at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 62 customers of Marketo have already contributed
Takes a few minutes. Your identity stays anonymous.