MiQ
MiQ is a programmatic media and marketing analytics company that helps brands and agencies plan, activate, and optimize digital advertising campaigns across channels using data and machine learning. It provides managed service and technology solutions for audience targeting, measurement, and performance optimization, generating revenue through media buying fees and analytics services. The company serves enterprise advertisers, agencies, and partners globally across multiple industries.
- Digital & Marketing Agency Services
- Marketing Analytics & Attribution
- Revenue
- $450.0M
- Employees
- 1,500
- Founded
- 2010
- Headquarters
- Londonderry County Borough, United Kingdom
What 9 Arbolus experts think of MiQ
NPS scores are strongly positive, with 67% of respondents rating MiQ at 8 or higher, and Influencer roles averaging higher scores. Renewal intent is very strong among high spenders and Influencers, with all reported renewal decisions in this segment being positive. Nearly all customers have used MiQ for more than 1 year, which suggests confidence and established value. The key theme is satisfaction with long-term partnership effectiveness and consistency.Overall Customer Sentiment: Positive
Who reviewed MiQ
- C-Suite 75% (7)
- Director 12% (1)
- Manager 12% (1)
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Sentiment
11 Net Promoter Score, from 9 scored reviews- Promoters 3
- Passives 4
- Detractors 2
Cumulative NPS by month
+0 over 6 months- Dec 8
- Jan 8
- Feb 7
- Mar 8
- May 8
- Jul 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 11 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 100% 3 answers
- 0% 1 answer
- 0% 1 answer
- 8.3/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
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