METADATA
Metadata is a B2B marketing technology company that provides an AI-driven demand generation platform to help marketers automatically run and optimize paid campaigns across channels like LinkedIn and Facebook. Its software handles audience targeting, experimentation, and budget allocation to generate qualified pipeline and revenue rather than just leads. The company sells its platform on a subscription basis primarily to mid-market and enterprise B2B organizations.
- Marketing Automation
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $18.0M
- Employees
- 120
- Founded
- 2015
- Headquarters
- San Francisco, United States of America
What 18 Arbolus experts think of METADATA
NPS distribution is skewed positive, with 43% promoters (NPS 9-10), 43% passives (NPS 7-8), and 14% detractors (NPS 1-2, 6). 67% indicated strong renewal intent, with 27% unsure and 7% unlikely to renew. Stickiness is high: 38% have been implemented for over a year, 47% less than a year, and 15% are in pilot/offboarding. Positive sentiment is driven by high value for high spend, with detractors clustered in lower spend and pilot stages.Overall Customer Sentiment: Positive
Who reviewed METADATA
- C-Suite 61% (11)
- Director 17% (3)
- Manager 22% (4)
Employer names and spend open once the report publishes.
Tell us when the METADATA report publishes.
We'll email you once the full customer report is ready, with employer names, spend and every written answer. No account needed.
Sentiment
16 Net Promoter Score, from 18 scored reviews- Promoters 6
- Passives 9
- Detractors 3
Cumulative NPS by month
-1 over 6 months- Jun 8
- Nov 7
- Apr 7
- May 7
- Jul 7
- Aug 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 20 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 57%Plan to renew, by seniority
- 70% 10 answers
- 100% 1 answer
- 0% 3 answers
- 8.3/10 Average score from customers who will renew
- 6.4/10 Average score from undecided customers
- 2/10 Average score from customers not renewing
Top alternatives
Most weighed by METADATA customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use METADATA
Do you use METADATA at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 18 customers of METADATA have already contributed
Takes a few minutes. Your identity stays anonymous.