MailerLite

mailerlite.com · Vilnius, Lithuania

MailerLite is a software company that provides an email marketing and automation platform for small and mid-sized businesses, creators, and agencies. Its cloud-based tools enable users to design and send email campaigns, manage subscriber lists, build landing pages and websites, and run marketing automations on a subscription basis. The company generates revenue through tiered SaaS plans based on contact volume and feature usage.

  • Email Marketing
  • Marketing Automation
  • Marketing Analytics & Attribution
Revenue
$25.0M
Employees
200
Founded
2010
Headquarters
Vilnius, Lithuania

What 7 Arbolus experts think of MailerLite

NPS distribution skews strongly positive, with 60% scoring 9–10 and no detractors. Renewal intent is high among established customers and those with higher spend, while uncertainty is concentrated among new or very low spenders. Stickiness is primarily concentrated in users with more than one year on the platform, and initial year users are more variable in intent. Overall sentiment is consistently favorable.Positive

Who reviewed MailerLite

Total customers 7 6 current · 1 former
Reviews growth +7 in six months
Seniority of respondents
  • C-Suite 80% (6)
  • Director 20% (1)
Founder C-Suite NPS 7 Undecided
Founder C-Suite NPS 5 Not renewing
Founder C-Suite NPS 7

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Sentiment

28 Net Promoter Score, from 7 scored reviews
  • Promoters 3
  • Passives 3
  • Detractors 1

Cumulative NPS by month

-1 over 5 months
  • Apr 9
  • May 8
  • Jun 9
  • Jul 8
  • Sep 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 28 across 5 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 60%
  • Will renew 3
  • Undecided 1
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 2 answers
  • Director 100% 1 answer
  • Not specified 100% 2 answers
  • 8.7/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 5/10 Average score from customers not renewing

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