Xero
Xero is a cloud-based accounting software company that provides small and medium-sized businesses with tools for bookkeeping, invoicing, bank reconciliation, payroll, and financial reporting. Its platform is sold on a subscription basis to businesses and accounting/bookkeeping firms, with additional revenue from integrated add-ons and partner solutions. Xero primarily serves customers in markets including New Zealand, Australia, the United Kingdom, North America, and other global regions through its online platform and app ecosystem.
- Accounting & Bookkeeping Software
- Financial Planning & Analysis
- Revenue
- $1.2B
- Employees
- 6,000
- Founded
- 2006
- Headquarters
- Wellington Central, New Zealand
What 140 Arbolus experts think of Xero
NPS scores are robust, with over half at 9-10, indicating strong advocacy among finance leaders and influencers. 70%+ express clear intent to renew, particularly in SMB and tech segments. Almost all customers are in the MoreThan1Year adoption phase, highlighting stickiness. The top themes in feedback are usability, automation, advisor alignment, and integration breadth as strengths. Main concerns are the ceiling on multi-entity/group consolidation and some advanced reporting limitations as firms scale. Switching risk mainly arises from increasing business complexity rather than product dissatisfaction.Overall Customer Sentiment: Positive
Who reviewed Xero
- C-Suite 79% (111)
- Director 16% (22)
- Manager 5% (7)
Employer names and spend open in the full report, along with the other 137 customers.
Everything 140 customers told us about Xero.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
41 Net Promoter Score, from 138 scored reviews- Promoters 72
- Passives 51
- Detractors 15
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 12 reviews, accumulated up to each month. Category median 26 across 12 companies.
Praised
- Openness and Data Accessibility
- Usability and Fast Onboarding
- Automation and Integration Ecosystem
- Scaling Multi-Entity Consolidation
Criticised
- Reporting and Analytics Limitations
- Workflow Complexity with Product Evolution
- Scalability and Advanced Feature Ceilings
- ERP and Mid-Market Competitors
What customers say
Renewal intent
Plan to renew 80%Plan to renew, by seniority
- 81% 74 answers
- 71% 17 answers
- 75% 4 answers
- 100% 3 answers
- 8.8/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
- 5.8/10 Average score from customers not renewing
Top alternatives
Most weighed by Xero customers
Report
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