Amplitude

amplitude.com · San Francisco, United States of America

Amplitude is a digital analytics platform that helps product, growth, and marketing teams understand user behavior across web and mobile applications to improve acquisition, engagement, and retention. The company offers tools for event-based analytics, experimentation, and customer data management, sold as cloud-based subscriptions to enterprises and digital businesses. It generates revenue through tiered SaaS licensing, usage-based pricing, and related services.

  • Product Analytics & Feedback
  • Business Intelligence & Dashboards
  • Marketing Analytics & Attribution
Revenue
$270.0M
Employees
800
Founded
2012
Headquarters
San Francisco, United States of America

What 127 Arbolus experts think of Amplitude

NPS scores in the supplied quantitative records range from 0 to 10, with most recorded scores in the 7–10 range and a smaller set of low scores. Among records that state renewal intent, responses include Yes, No, and NotSure; positive intent is common, but uncertainty and non-renewal are present. Implementation is mature for most records, with a smaller group in pilot, under-one-year, offboarding, or unsure stages. Qualitative feedback praises behavioral insight and product decision support while identifying pricing escalation, instrumentation upkeep, and learning complexity as key reservations.Overall Customer Sentiment: Positive

Who reviewed Amplitude

Total customers 127 119 current · 8 former
Reviews growth +71 in six months
Seniority of respondents
  • C-Suite 63% (80)
  • Director 23% (29)
  • Manager 14% (18)
Product Leader Manager NPS 8
Product Leader C-Suite NPS 7 Will renew
Other Generalist Director NPS 10

Employer names and spend open in the full report, along with the other 124 customers.

Everything 127 customers told us about Amplitude.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

24 Net Promoter Score, from 127 scored reviews
  • Promoters 46
  • Passives 66
  • Detractors 15

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 11 reviews, accumulated up to each month. Category median 26 across 11 companies.

Praised

  • Conversational Analytics
  • Pricing Clarity
  • Automated Instrumentation and Governance
  • Self-Service Product Insight

Criticised

  • Scaling Costs and Renewal Pressure
  • Instrumentation Maintenance
  • Complexity for Smaller Teams
  • Price and Maintenance Displacement

What customers say

Self-Service Product Insight
“I can inspect behavioral cohorts and user journeys without waiting for an analyst to run SQL. The visual analysis helps my team discuss findings and make product decisions more quickly than an ad hoc reporting process.”
Actionable Funnel Analysis
“I use funnel analysis to find where users abandon onboarding. Identifying a confusing step helped us redesign the flow and improve conversion, making the platform useful for decisions that would otherwise rely on guesswork.”
Behavioral Cohorting
“I use cohorts to identify early actions associated with retention, then guide new users toward those behaviors. This connects product analytics to roadmap choices and retention work rather than leaving data as a reporting exercise.”

Renewal intent

Plan to renew 60%
  • Will renew 43
  • Undecided 20
  • Not renewing 9

Plan to renew, by seniority

  • C-Suite 63% 48 answers
  • Director 53% 15 answers
  • Manager 67% 3 answers
  • Not specified 50% 6 answers
  • 8.1/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers
  • 7.3/10 Average score from customers not renewing

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