Mixpanel
Mixpanel is a product analytics platform that helps digital businesses track user behavior across web and mobile applications, analyze funnels and retention, and run experiments to improve product performance and growth. It serves product, growth, and data teams at startups through large enterprises via a SaaS subscription model. The company generates revenue from tiered plans based on data volume, features, and enterprise services.
- Product Analytics & Feedback
- Business Intelligence & Dashboards
- Data Integration & ETL
- Revenue
- $120.0M
- Employees
- 600
- Founded
- 2009
- Headquarters
- San Francisco, United States of America
What 117 Arbolus experts think of Mixpanel
Sentiment is broadly positive: NPS scores cluster at 8–10 and most reported customers are established users, though pricing, event governance and some uncertain renewal intentions are the main risks.
Who reviewed Mixpanel
- C-Suite 66% (77)
- Director 23% (27)
- Manager 11% (13)
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Sentiment
24 Net Promoter Score, from 117 scored reviews- Promoters 50
- Passives 46
- Detractors 21
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 23 across 7 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 58%Plan to renew, by seniority
- 49% 41 answers
- 75% 16 answers
- 50% 4 answers
- 100% 4 answers
- 8.4/10 Average score from customers who will renew
- 7.4/10 Average score from undecided customers
- 7.2/10 Average score from customers not renewing
Top alternatives
Most weighed by Mixpanel customers
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