Taboola
Taboola is a digital advertising and content discovery platform that partners with publishers, advertisers, and brands to recommend sponsored and editorial content across the open web. Its technology uses behavioral and contextual data to place native ads and recommendation widgets on publisher sites, charging advertisers on a performance basis and sharing revenue with publishers. The company serves media companies, e-commerce brands, and agencies seeking audience acquisition, engagement, and monetization solutions.
- Revenue
- $1.8B
- Employees
- 2,000
- Founded
- 2007
- Headquarters
- New York City, United States of America
What 10 Arbolus experts think of Taboola
NPS is largely concentrated at 6–8, with the majority of customers (70%) rating Taboola at 8 or above. 80% of respondents with renewal intent are positive, especially among Influencer personas with high spend and long-term use. Pilot users reflect neutral sentiment and a single case of churn. Stickiness is strongest among long-term Influencers and large accounts. Overall Customer Sentiment: Positive
Who reviewed Taboola
- C-Suite 44% (4)
- Director 44% (4)
- Manager 11% (1)
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Sentiment
-20 Net Promoter Score, from 10 scored reviews- Promoters 1
- Passives 6
- Detractors 3
Cumulative NPS by month
-1 over 5 months- Oct 8
- Nov 8
- May 8
- Jul 8
- Sep 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 4 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 86%Plan to renew, by seniority
- 50% 2 answers
- 100% 4 answers
- 100% 1 answer
- 8.2/10 Average score from customers who will renew
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by Taboola customersMore in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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