TCC (The Continuity Company)

tccglobal.com · Londonderry County Borough, United Kingdom

TCC (The Continuity Company) is a global marketing services firm that designs and delivers retail loyalty, shopper engagement, and brand activation programs for supermarkets, convenience stores, and other retailers. It develops data-driven loyalty campaigns, collectibles, and digital engagement solutions that help clients increase customer frequency, basket size, and long-term loyalty. The company generates revenue through strategy, creative, sourcing, and end-to-end program management fees paid by retail and brand clients.

  • Digital & Marketing Agency Services
  • IT Consulting & Implementation
Revenue
$250.0M
Employees
600
Founded
1991
Headquarters
Londonderry County Borough, United Kingdom

What 16 Arbolus experts think of TCC (The Continuity Company)

NPS scores are generally favorable, with the majority of experts rating TCC between 7 and 10. Renewals intent is mixed: about 33% express certainty to renew, 33% are unsure, and 34% indicate they will not renew, often due to cost or integration limitations. Most customers remain in the post-implementation stage, though some are in pilot phases. Qualitative feedback highlights reliability and scale as principal strengths while citing AI, analytics, and cost as common weaknesses.Overall Customer Sentiment: Positive

Who reviewed TCC (The Continuity Company)

Total customers 16 15 current · 1 former
Reviews growth +16 in six months
Seniority of respondents
  • C-Suite 75% (12)
  • Director 19% (3)
  • Manager 6% (1)
Revenue Executive C-Suite NPS 8 Not renewing
Revenue Executive C-Suite NPS 5 Not renewing
Operations Partner C-Suite NPS 10

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about TCC (The Continuity Company).

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Sentiment

-6 Net Promoter Score, from 16 scored reviews
  • Promoters 3
  • Passives 9
  • Detractors 4

Praised

  • Reliable Fulfilment and Scale
  • Flexible Platform
  • Operational Efficiency
  • Easier System Integration

Criticised

  • Integration and Cost Challenges
  • Automation Feature Gaps
  • Competitive Advances in AI
  • Analytics and Personalisation Lags

What customers say

Reliable Fulfilment and Scale
“I find the strongest value in TCC is its reliability and ability to manage large-scale loyalty and rewards programs without heavy administrative burden.”
Flexible Platform
“TCC is flexible enough to adapt to different programs and client requirements, helping us tailor solutions for varying markets.”
Operational Efficiency
“Using TCC reduces manual administration and makes our reward fulfilment process more consistent and efficient in client-facing loyalty campaigns.”

Renewal intent

Plan to renew 30%
  • Will renew 3
  • Undecided 4
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 43% 7 answers
  • Director 0% 2 answers
  • Manager 0% 1 answer
  • 8.7/10 Average score from customers who will renew
  • 6.5/10 Average score from undecided customers
  • 6.7/10 Average score from customers not renewing

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