Terminus: Account-Based Marketing
Terminus is a B2B account-based marketing platform that helps marketing and sales teams identify, engage, and measure target accounts across channels such as advertising, email, web, and chat. The company provides software and data tools to orchestrate multi-channel campaigns, unify account data, and attribute revenue impact from ABM programs. It generates revenue through subscription-based SaaS licenses and related services for mid-market and enterprise customers.
- Marketing Automation
- Customer Data Platform
- Sales Intelligence & Prospecting
- Revenue
- $65.0M
- Employees
- 350
- Founded
- 2014
- Headquarters
- Atlanta, United States of America
What 7 Arbolus experts think of Terminus: Account-Based Marketing
NPS scores reveal a mixed sentiment: 29% promoters (NPS 8–10), 29% passives (NPS 6–7), and 42% detractors (NPS 4–5). Renewal intent trends negative, with 29% indicating 'No' and 43% reporting 'Not Sure.' Stickiness shows fragmentation: stages range from pilot and less than 1 year (29%) to more than 1 year (57%), with some offboarding activity noted. Key data themes suggest satisfaction is not strongly tied to stickiness or spend level, highlighting persistent uncertainty at the influencer level.Overall Customer Sentiment: Neutral
Who reviewed Terminus: Account-Based Marketing
- C-Suite 71% (5)
- Director 14% (1)
- Manager 14% (1)
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Sentiment
-42 Net Promoter Score, from 7 scored reviews- Promoters 1
- Passives 2
- Detractors 4
Cumulative NPS by month
-1 over 3 months- Apr 8
- May 7
- Jun 7
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 30 across 3 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 3 answers
- 0% 1 answer
- 9/10 Average score from undecided customers
- 4.5/10 Average score from customers not renewing
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