Arbolus Intelligence

TIK TOK

tiktok.com · Singapore, Singapore

TikTok is a global short-form mobile video platform that allows users to create, share, and discover user-generated content, monetizing primarily through digital advertising and in-app commerce features. The company serves consumers, creators, and advertisers worldwide with personalized content feeds and tools for video editing, effects, and music integration. It also offers brand and performance marketing solutions for businesses targeting its large, predominantly mobile audience.

  • Social Media & Community Management
  • Marketing Analytics & Attribution
Listed in
Revenue
$16.0B
Employees
120,000
Founded
2016
Headquarters
Singapore, Singapore

What 73 Arbolus experts think of TIK TOK

NPS scores range from 4 to 10, with the majority clustering in the 7–10 range. Almost all users are in the MoreThan1Year stage, reflecting high retention and entrenched adoption. Influencer and high-spend segments show especially strong renewal intent and positive recommendation drivers such as reach, engagement, and ROI. Pressing feedback themes include a desire for advanced analytics, content quality oversight, and policy transparency. Overall Customer Sentiment: Positive

Who reviewed TIK TOK

Total customers 73 69 current · 4 former
Reviews growth +69 in six months
Seniority of respondents
  • C-Suite 62% (45)
  • Director 21% (15)
  • Manager 17% (12)
Strategy Leader Director NPS 8 Submitted Jul 2026
Marketing Partner Director NPS 8 Submitted May 2026
Executive C-Suite NPS 6 Submitted Jun 2026

Employer names and spend open in the full report, along with the other 70 customers.

Everything 73 customers told us about TIK TOK.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

43 Net Promoter Score, from 72 scored reviews
  • Promoters 37
  • Passives 29
  • Detractors 6

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 48 across 2 companies.

Praised

  • Cost-Efficient and Fast Results
  • Unique Viral Discovery Engine
  • Exceptional Organic Reach and Engagement
  • Curated and Verified Content

Criticised

  • Inconsistent Content Moderation
  • Reliance on Trends and Variable Content Quality
  • Gaps in Analytics and Targeting
  • Loss of Organic Reach or Stability

What customers say

Cost-Efficient and Fast Results
“I achieve rapid increases in lead volume and reach with TikTok, all without heavy ad spending.”
Unique Viral Discovery Engine
“TikTok gives brands unmatched organic reach and serves as a primary engine for rapid product awareness, especially to younger buyers.”
Exceptional Organic Reach and Engagement
“TikTok offers excellent organic reach, even for new accounts, and its algorithm pushes content to the right audience very effectively.”

Renewal intent

Plan to renew 91%
  • Will renew 10
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 100% 4 answers
  • Manager 100% 2 answers
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Top alternatives

Most weighed by TIK TOK customers

Report

Customer Report - Oct 2026 Oct 2026 73 + 9

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