TechTarget

techtarget.com · Newton, United States of America

TechTarget is a B2B media and data company that operates a network of technology-focused websites providing editorial content, research, and intent data on enterprise IT topics. It monetizes through advertising, lead generation, and subscription-based intent data and marketing services sold to technology vendors and service providers. Its offerings help sales and marketing teams identify and engage in-market technology buyers.

  • Sales Intelligence & Prospecting
  • Marketing Analytics & Attribution
  • Digital & Marketing Agency Services
Revenue
$300.0M
Employees
1,200
Founded
1999
Headquarters
Newton, United States of America

What 5 Arbolus experts think of TechTarget

NPS scores are concentrated in the 6–10 range, with two respondents at 7, one at 6, one at 9, and one at 10, indicating a positive overall sentiment. The only explicit renewal intent is positive and linked to an NPS of 10. Implementation is uniformly in the more than 1 year phase, showing users are established and committed. Quantitative data suggests moderate to high customer satisfaction and a low risk of imminent churn.Overall Customer Sentiment: Positive

Who reviewed TechTarget

Total customers 5 5 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 60% (3)
  • Director 40% (2)
Strategy Partner C-Suite NPS 7
Founder Director NPS 7
Revenue Partner C-Suite NPS 10 Will renew

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Sentiment

40 Net Promoter Score, from 5 scored reviews
  • Promoters 2
  • Passives 3
  • Detractors 0

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 1
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • 10/10 Average score from customers who will renew

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