SendGrid

sendgrid.com · Denver, United States of America

SendGrid, now part of Twilio, provides a cloud-based email delivery platform that enables businesses to send transactional and marketing emails at scale with high deliverability. The company offers APIs, SMTP relay, and related tools for email design, analytics, and infrastructure management, serving developers, digital businesses, and enterprises on a subscription and usage-based pricing model.

  • Marketing Automation
  • Email Marketing
  • API Management & Integration
Revenue
$200.0M
Employees
500
Founded
2009
Headquarters
Denver, United States of America

What 79 Arbolus experts think of SendGrid

NPS distribution shows a majority of scores between 7 and 10, indicating strong promoter sentiment among both Users and Influencers, especially at high spend levels and with mature implementations. Renewal intent is high among large customers with critical transactional needs, though some mid-tier users report no differentiation and are open to alternatives. Stickiness increases with implementation maturity. Key themes in expert feedback are simplicity of integration, scalability, solid but expensive deliverability, and some frustration with support and shared IP reputation issues.Overall Customer Sentiment: Positive

Who reviewed SendGrid

Total customers 79 76 current · 3 former
Reviews growth +63 in six months
Seniority of respondents
  • C-Suite 73% (58)
  • Director 15% (12)
  • Manager 12% (9)
Strategy Analyst C-Suite NPS 9 Undecided
Engineering Executive Not specified NPS 6 Undecided
Not specified C-Suite NPS 3

Employer names and spend open in the full report, along with the other 76 customers.

Everything 79 customers told us about SendGrid.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

25 Net Promoter Score, from 78 scored reviews
  • Promoters 34
  • Passives 30
  • Detractors 14

Cumulative NPS by month

+1 over 6 months
  • May 7
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 30 across 9 companies.

Praised

  • Personalization and Integration Improvements
  • AI-Driven Workflow Optimization
  • Enhanced Analytics and Automation
  • Simple and Flexible Integration

Criticised

  • Shared Infrastructure Challenges
  • Vendor Switching on Deliverability or Pricing
  • Competition Offering Lower Cost or Better Support
  • Limited Differentiation and Strategic Value

What customers say

Simple and Flexible Integration
“Integration is straightforward with a solid API, making it quick to wire SendGrid into new backends for transactional and marketing emails.”
Highly Reliable and Scalable Infrastructure
“SendGrid eliminates the need to manage your own mail servers by providing reliable, scalable email delivery that can handle massive traffic spikes and is easy to integrate.”
Critical Deliverability for Transactional Emails
“SendGrid's core strength is dependable deliverability, which is essential for transactional emails like password resets and notifications.”

Renewal intent

Plan to renew 78%
  • Will renew 32
  • Undecided 5
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 81% 31 answers
  • Director 83% 6 answers
  • Manager 50% 2 answers
  • Not specified 50% 2 answers
  • 8.5/10 Average score from customers who will renew
  • 7.2/10 Average score from undecided customers
  • 6.3/10 Average score from customers not renewing

Top alternatives

Most weighed by SendGrid customers

Report

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