Adobe
Adobe is a global software company that develops creative, digital media, and customer experience products for individuals, enterprises, and government organizations, generating revenue primarily through subscriptions and licenses to its cloud-based platforms. Its portfolio includes tools for content creation, document management, marketing automation, analytics, and customer experience management. Adobe sells directly and via partners worldwide across industries such as media, marketing, design, and business productivity.
- Content & Digital Asset Management
- Marketing Automation
- Document Management & E-signature
- Revenue
- $21.0B
- Employees
- 29,000
- Founded
- 1982
- Headquarters
- San Jose, United States of America
What 531 Arbolus experts think of Adobe
NPS scores for Adobe skew strongly positive, with 8–10 dominant among operations and creative leaders. Renewal intent is high where creative workflows are central; a minority cite cost and complexity as barriers in non-core scenarios. Most experts have used Adobe for over a year, indicating product stickiness and a mature implementation stage. Main feedback themes highlight Adobe's breadth and depth, professional reliability, and the new value from embedded AI, although pricing, complexity, and learning curve are ongoing challenges.Overall Customer Sentiment: Positive
Who reviewed Adobe
- C-Suite 59% (313)
- Director 30% (159)
- Manager 11% (58)
Employer names and spend open in the full report, along with the other 528 customers.
Everything 531 customers told us about Adobe.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
41 Net Promoter Score, from 528 scored reviews- Promoters 274
- Passives 197
- Detractors 57
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 20 reviews, accumulated up to each month. Category median 24 across 20 companies.
Praised
- Deeper Integration with Productivity Platforms
- Simplified Licensing and Pricing Models
- AI-Driven Automation and Usability
- Comprehensive Ecosystem and Industry Standard
Criticised
- Support and Account Management Gaps
- Cost and Subscription Complexity
- Learning Curve and Usability for Non-Specialists
- Web and AI Platform Displacement
What customers say
Renewal intent
Plan to renew 73%Plan to renew, by seniority
- 75% 148 answers
- 73% 79 answers
- 63% 27 answers
- 72% 18 answers
- 8.6/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6.2/10 Average score from customers not renewing
Top alternatives
Most weighed by Adobe customers
Report
More in Marketing & Advertising and AI Tools
Other companies in both categories with a customer report.
For people who use Adobe
Do you use Adobe at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 531 customers of Adobe have already contributed
Takes a few minutes. Your identity stays anonymous.