Arbolus Intelligence

Shopify

shopify.com · Ottawa, Canada

Shopify is a commerce platform that enables businesses of all sizes to create and manage online stores, process payments, and sell across multiple channels including web, mobile, social media, and physical retail. The company generates revenue through subscription plans for its software, payment processing fees, and a range of merchant services and apps. It serves entrepreneurs, small and mid-sized businesses, and larger enterprises globally.

  • E-commerce Platforms & Storefronts
  • Payment Processing
  • IT Consulting & Implementation
Listed in
Revenue
$7.4B
Employees
11,000
Founded
2006
Headquarters
Ottawa, Canada

What 184 Arbolus experts think of Shopify

NPS scores trend positively, with a majority of responses in the 8–10 range, and high renewal intent, particularly among Influencers and high spenders. Stickiness is strong, with many customers reporting >1 year use and integral reliance on Shopify for daily operations. Key themes are ease of use, rapid scalability, integration breadth, and high reliability, balanced by concerns over escalating costs and customization limits for complex workflows.Overall Customer Sentiment: Positive

Who reviewed Shopify

Total customers 184 167 current · 17 former
Reviews growth +105 in six months
Seniority of respondents
  • C-Suite 64% (118)
  • Director 27% (50)
  • Manager 8% (15)
Marketing Leader Not specified NPS 10 Not renewing Submitted May 2024
Executive C-Suite NPS 10 Undecided Submitted May 2026
Marketing Leader Director NPS 8 Will renew Submitted Nov 2024

Employer names and spend open in the full report, along with the other 181 customers.

Everything 184 customers told us about Shopify.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

Open the full report

Sentiment

59 Net Promoter Score, from 182 scored reviews
  • Promoters 118
  • Passives 55
  • Detractors 9

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 15 reviews, accumulated up to each month. Category median 28 across 15 companies.

Praised

  • Improved Analytics
  • AI and Automation Expansion
  • Better Support for Multi-Brand Operations
  • User-Friendly and Reliable

Criticised

  • Pricing Competition
  • Customization and Flexibility
  • Native AI-Driven Platforms
  • Support Responsiveness Challenges

What customers say

User-Friendly and Reliable
“Shopify made managing our online business straightforward—the learning curve was minimal and the platform is reliable for daily operations.”
Rapid Scalability and Launch
“I was able to launch new brands within weeks instead of months thanks to Shopify, letting us start generating revenue faster than with other platforms.”
Integration Ecosystem
“The platform’s robust app marketplace and seamless connections to external services saved us time and developer resources.”

Renewal intent

Plan to renew 79%
  • Will renew 101
  • Undecided 21
  • Not renewing 6

Plan to renew, by seniority

  • C-Suite 81% 79 answers
  • Director 74% 34 answers
  • Manager 80% 5 answers
  • Not specified 80% 10 answers
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 8.2/10 Average score from customers not renewing

Top alternatives

Most weighed by Shopify customers

Report

Customer Report - Oct 2026 Oct 2026 184 + 7

Other companies in both categories with a customer report.

See all 3,014 Data & Analytics companies →

For people who use Shopify

Do you use Shopify at work?

Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.

  • 184 customers of Shopify have already contributed
Share your experience

Takes a few minutes. Your identity stays anonymous.