Arbolus Intelligence

Wix

manage.wix.com · Israel

Wix is a website creation and hosting platform that enables individuals, small businesses, and organizations to design, build, and manage websites, online stores, and related digital experiences through a cloud-based, drag-and-drop interface. The company generates revenue primarily through premium subscriptions, domain registration, business applications, and payment processing services. It serves a global customer base ranging from freelancers and SMBs to larger enterprises and agencies.

  • E-commerce Platforms & Storefronts
  • Website Hosting & Content Management
  • No-Code & Low-Code Platforms
Listed in
Revenue
$1.4B
Employees
6,500
Founded
2006
Headquarters
Israel

What 93 Arbolus experts think of Wix

NPS scores trend positively, with most experts providing NPS 7–10, and about 60% showing strong renewal intent ('Yes'). Stickiness is high, indicated by long-term use (>1 year) across many responses. Qualitative feedback consistently highlights ease of use, rapid deployment, and design flexibility as main strengths. Areas of concern include customization limits, migration pain, and emerging AI-native competitors. Sentiment is Positive for smaller firms and agencies, but more Neutral for growing or technically advanced buyers who demand deeper integrations and flexibility.Overall Customer Sentiment: Positive

Who reviewed Wix

Total customers 93 87 current · 6 former
Reviews growth +45 in six months
Seniority of respondents
  • C-Suite 55% (51)
  • Director 25% (23)
  • Manager 20% (19)
Generalist Executive C-Suite NPS 8 Will renew Submitted Jul 2025
Not specified C-Suite NPS 6 Not renewing Submitted Oct 2025
Marketing Leader C-Suite NPS 8 Undecided Submitted Jul 2026

Employer names and spend open in the full report, along with the other 90 customers.

Everything 93 customers told us about Wix.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

14 Net Promoter Score, from 89 scored reviews
  • Promoters 27
  • Passives 48
  • Detractors 14

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 27 across 9 companies.

Praised

  • Integrated Business Tools
  • User-Friendly Editor and Templates
  • Self-Sufficiency for Non-Technical Buyers
  • Reducing Skill Floor with Generative AI

Criticised

  • AI Competition and Workflow Advances
  • Scaling Limitations
  • Vendor Lock-In a Churn Driver
  • Migration and Lock-In

What customers say

Integrated Business Tools
“Wix is a key part of my workflow because it integrates website, store, and payment functions all in one platform.”
User-Friendly Editor and Templates
“I find Wix extremely user-friendly, offering a flexible design process that works for both beginners and advanced users.”
Self-Sufficiency for Non-Technical Buyers
“We chose Wix because it gave us autonomy to build and update our law firm website without hiring a dedicated developer.”

Renewal intent

Plan to renew 50%
  • Will renew 32
  • Undecided 20
  • Not renewing 12

Plan to renew, by seniority

  • C-Suite 57% 40 answers
  • Director 33% 12 answers
  • Manager 63% 8 answers
  • Not specified 0% 4 answers
  • 8.6/10 Average score from customers who will renew
  • 7.2/10 Average score from undecided customers
  • 6.3/10 Average score from customers not renewing

Top alternatives

Most weighed by Wix customers

Report

Customer Report - Oct 2026 Oct 2026 93 + 8

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