Contentful
Contentful is a headless content management platform that enables developers and digital teams to create, manage, and deliver content across websites, apps, and digital products via APIs. Its cloud-based service is used by enterprises and mid-market companies to centralize content and power omnichannel experiences, sold primarily through subscriptions and usage-based pricing. The company also offers integrations, partner solutions, and professional services to support implementation and scaling.
- Content & Digital Asset Management
- API Management & Integration
- No-Code & Low-Code Platforms
- Revenue
- $150.0M
- Employees
- 750
- Founded
- 2013
- Headquarters
- Berlin Treptow, Germany
What 61 Arbolus experts think of Contentful
NPS distribution is strongly positive, with scores mostly 7–10, especially from Influencer roles in large organizations. Renewal intent is high among enterprise spenders, with moderate uncertainty among mid-market and lower spend users. Implementation stickiness is reinforced by platform scalability, content modeling flexibility, and positive editorial feedback. Main qualitative themes highlight Contentful’s strengths in enabling omnichannel publishing and reducing engineering dependence, while concerns center on pricing as content operations expand. Overall Customer Sentiment: Positive
Who reviewed Contentful
- C-Suite 57% (35)
- Director 35% (21)
- Manager 8% (5)
Employer names and spend open in the full report, along with the other 58 customers.
Everything 61 customers told us about Contentful.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
11 Net Promoter Score, from 61 scored reviews- Promoters 18
- Passives 32
- Detractors 11
Cumulative NPS by month
+1 over 6 months- Apr 7
- May 7
- Jun 7
- Jul 7
- Aug 8
- Sep 8
Net Promoter Score across 12 reviews, accumulated up to each month. Category median 12 across 12 companies.
Praised
- Reliable Performance and Scalability
- Editorial Flexibility and Empowerment
- API Integration and Developer Satisfaction
- Enhanced Analytics and Reporting
Criticised
- Limited Built-In Testing and Analytics
- Pricing Escalation as a Barrier
- Feature Maturity and Support Pace
- Competitive Pricing Threat
What customers say
Renewal intent
Plan to renew 55%Plan to renew, by seniority
- 57% 30 answers
- 54% 13 answers
- 50% 4 answers
- 8.4/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 5.6/10 Average score from customers not renewing
Top alternatives
Most weighed by Contentful customers
Report
More in Workplace & Productivity and IT Infrastructure & Cloud
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For people who use Contentful
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