OpenAI

openai.com · San Francisco, United States of America

OpenAI is an artificial intelligence research and deployment company that develops large-scale AI models and tools, including the GPT family of language models and related APIs, for developers, enterprises, and consumers. It monetizes through paid access to its AI platform, enterprise offerings, and partnerships that embed its models into products and workflows. The company focuses on advancing AI capabilities while providing commercial-grade infrastructure, safety systems, and interfaces for practical use cases across industries.

  • Generative AI Platforms
  • MLOps & ML Platforms
  • Document & Vision AI
Revenue
$3.5B
Employees
1,500
Founded
2015
Headquarters
San Francisco, United States of America

What 1,617 Arbolus experts think of OpenAI

OpenAI maintains high NPS scores, with the majority of experts scoring 8–10 and frequent mentions of strong renewal intent. Sentiment is most positive among high spenders in technology and operations, citing rapid productivity gains, reliable APIs, and model quality. Stickiness is notably high, with many users deeply integrating OpenAI tools into core workflows. While cost and privacy concerns do surface, most users report that realized value outweighs these. Key feedback themes include unmatched productivity, strong developer support, and ecosystem maturity, with governance and cost predictability as improvement areas.Overall Customer Sentiment: Positive

Who reviewed OpenAI

Total customers 1,617 1,497 current · 120 former
Reviews growth +728 in six months
Seniority of respondents
  • C-Suite 67% (1,083)
  • Director 21% (340)
  • Manager 12% (194)
Legal Leader Director NPS 7 Undecided
Engineering Executive C-Suite NPS 10 Will renew
Generalist Manager C-Suite NPS 10

Employer names and spend open in the full report, along with the other 1,614 customers.

Everything 1,617 customers told us about OpenAI.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

57 Net Promoter Score, from 1,608 scored reviews
  • Promoters 1015
  • Passives 497
  • Detractors 96

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 16 reviews, accumulated up to each month. Category median 41 across 16 companies.

Praised

  • Productivity and Breadth
  • Model Quality and Versatility
  • Integration and Ecosystem
  • Better Governance and Evaluation Tools

Criticised

  • Compliance and Integration Limits
  • Hallucinations and Output Verification
  • Cost and Rate Limits
  • Vendor Lock-In and Market Pressure

What customers say

Productivity and Breadth
“I rely on OpenAI because it accelerates analysis, content development, and strategic work, allowing me to move rapidly from idea to structured output across versatile use cases.”
Model Quality and Versatility
“What stands out to me is OpenAI's model performance, especially reasoning and consistency in complex, multi-step tasks.”
Integration and Ecosystem
“The documentation, API ecosystem, and strong integration options made it easy to deploy OpenAI models into multiple products and operational workflows.”

Renewal intent

Plan to renew 76%
  • Will renew 569
  • Undecided 137
  • Not renewing 43

Plan to renew, by seniority

  • C-Suite 76% 501 answers
  • Director 79% 145 answers
  • Manager 68% 62 answers
  • Not specified 73% 41 answers
  • 8.9/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers
  • 6.9/10 Average score from customers not renewing

Top alternatives

Most weighed by OpenAI customers

Report

Customer Report - Oct 2026 Oct 2026 1,617 + 61

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