Matador

matador.ai · Toronto, Canada

Matador is a software company that provides an AI-powered sales engagement and calling platform designed to help sales and customer-facing teams increase connection rates and automate outreach. Its product combines power dialing, SMS, email, and workflow automation with analytics to improve productivity and conversion for B2B sales organizations. The company generates revenue through subscription-based SaaS licenses and related services.

  • Sales Engagement & Outreach
  • Sales Enablement & Training
  • Sales CRM
Revenue
$6.0M
Employees
45
Founded
2018
Headquarters
Toronto, Canada

What 8 Arbolus experts think of Matador

NPS scores are distributed across the mid-to-high range, from 6 to 10. High NPS (score of 10) correlates with user personas and the automotive industry, alongside strong renewal intent. 29% of experts express uncertainty in renewal, 29% indicate no intent to renew, and 42% express positive renewal intent. The majority of implementations are in the less than 1 year or more than 1 year stages, with some organizations still in the pilot phase. Key themes include higher satisfaction among users and automotive sector clients, and more critical sentiment among influencers.Overall Customer Sentiment: Neutral

Who reviewed Matador

Total customers 8 8 current · 0 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 100% (8)
Operations Manager C-Suite NPS 6 Will renew
Marketing Leader C-Suite NPS 8 Undecided
Finance Executive C-Suite NPS 7 Undecided

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Sentiment

12 Net Promoter Score, from 8 scored reviews
  • Promoters 3
  • Passives 3
  • Detractors 2

Cumulative NPS by month

+1 over 4 months
  • Nov 7
  • Jan 8
  • May 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 6 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 43%
  • Will renew 3
  • Undecided 3
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 43% 7 answers
  • 8.7/10 Average score from customers who will renew
  • 7.7/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

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