SoFi
SoFi Technologies is a digital personal finance company that offers consumer lending, deposit accounts, investing, and financial planning services primarily to mass‑affluent and younger consumers in the United States. It generates revenue from interest income on loans, interchange and fees on its checking and savings products, and commissions and fees from its brokerage, credit card, and other financial services. SoFi operates primarily through its mobile app and web platform, providing student loan refinancing, personal loans, mortgages, banking, and investment products.
- Payment Processing
- Lending & Credit Software
- Wealth & Investment Software
- Revenue
- $2.2B
- Employees
- 4,300
- Founded
- 2011
- Headquarters
- San Francisco, United States of America
What 6 Arbolus experts think of SoFi
NPS scores are strong, with the majority between 7 and 10. Renewal intent is uncertain among influencers, making future retention less predictable. Over 60% of users have used SoFi for more than one year, indicating some stickiness. Key themes are high user satisfaction and long-term adoption, but possible churn risk among budget-holding personas.Overall Customer Sentiment: Positive
Who reviewed SoFi
- C-Suite 83% (5)
- Director 17% (1)
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Sentiment
50 Net Promoter Score, from 6 scored reviews- Promoters 3
- Passives 3
- Detractors 0
Cumulative NPS by month
-1 over 3 months- Jun 10
- Jul 8
- Sep 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 2 answers
- 8.5/10 Average score from undecided customers
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