APPLE MUSIC
Apple Music is a subscription-based music and audio streaming service operated by Apple Inc., offering on-demand access to a large catalog of songs, playlists, and radio-style content across Apple and other compatible devices. The service targets consumers globally and generates revenue primarily through recurring subscription fees and bundled offerings such as Apple One.
- Revenue
- $6.0B
- Employees
- 3,000
- Founded
- 2015
- Headquarters
- Cupertino, United States of America
What 57 Arbolus experts think of APPLE MUSIC
NPS scores are strongly positive, with the majority of experts rating 9–10 NPS, and endorsing Apple Music for ease of use, catalog breadth, and device integration. Most users have been using the service for more than one year and among those who shared, renewal intent is consistently high. Stickiness is evident, as a significant proportion are long-term users. Key feedback highlights pricing as the main negative and catalog/personalization as key positives.Overall Customer Sentiment: Positive
Who reviewed APPLE MUSIC
- C-Suite 53% (30)
- Director 21% (12)
- Manager 26% (15)
Employer names and spend open in the full report, along with the other 54 customers.
Everything 57 customers told us about APPLE MUSIC.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
42 Net Promoter Score, from 57 scored reviews- Promoters 34
- Passives 13
- Detractors 10
Cumulative NPS by month
+3 over 5 months- Jan 5
- Jul 7
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 42 across 1 companies.
Praised
- Personalized Recommendations
- Extensive Music Library
- Device Integration and Reliability
- AI-powered Personalization
Criticised
- Imperfect Recommendations
- Feature Intuitiveness
- Subscription Cost
- Personalization Innovation by Rivals
What customers say
Renewal intent
Plan to renew 100%Plan to renew, by seniority
- 100% 3 answers
- 100% 2 answers
- 9/10 Average score from customers who will renew
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