Avery Dennison

averydennison.com · Mentor-on-the-Lake, United States of America

Avery Dennison is a global materials science and manufacturing company that designs and produces pressure-sensitive labels, packaging materials, RFID inlays, and specialty materials for retail, apparel, logistics, healthcare, and industrial customers. It generates revenue by manufacturing and selling these materials and identification solutions to brand owners, converters, and enterprises worldwide, often under long-term supply relationships. The company also provides software-enabled RFID and intelligent labeling solutions that support inventory management and supply chain visibility.

  • IoT & Edge Platforms
  • Manufacturing Execution & Quality
Revenue
$8.4B
Employees
36,000
Founded
1935
Headquarters
Mentor-on-the-Lake, United States of America

What 34 Arbolus experts think of Avery Dennison

The NPS distribution is overwhelmingly positive, with the majority of scores between 8 and 10. Renewal intent is mixed: among those providing responses, a few high spenders are not planning to renew despite high NPS, indicating price sensitivity, while others are strongly committed. Stickiness is high, with most customers in the more-than-one-year implementation stage, signifying entrenched use. The key feedback themes are reliability, value for cost, and operational improvement. Positive

Who reviewed Avery Dennison

Total customers 34 30 current · 4 former
Reviews growth +33 in six months
Seniority of respondents
  • C-Suite 56% (19)
  • Director 29% (10)
  • Manager 15% (5)
Strategy Partner Manager NPS 9
Operations Leader C-Suite NPS 8
Executive C-Suite NPS 9

Employer names and spend open in the full report, along with the other 31 customers.

Everything 34 customers told us about Avery Dennison.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

35 Net Promoter Score, from 34 scored reviews
  • Promoters 16
  • Passives 14
  • Detractors 4

Cumulative NPS by month

+0 over 5 months
  • Feb 8
  • Apr 6
  • May 7
  • Jul 8
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 35 across 1 companies.

Praised

  • Tailoring Packages for Small Customers
  • Localized Solutions Expansion
  • New Market Penetration via Operational Excellence
  • Operational Value

Criticised

  • Competitive Pricing Pressure
  • Fit to Local Needs
  • Customer Segmentation
  • Switching Considerations

What customers say

Operational Value
“Better packaging from Avery Dennison has directly improved our 3PL operational performance.”
Long-Term Industry Presence
“I’ve seen Avery Dennison be a preferred packaging solution for many customers across multiple industries for a long time.”
Proven Reliability
“I’ve trusted Avery Dennison’s packaging in various countries over many years and found them to be exceptionally reliable for 3PL operations.”

Renewal intent

Plan to renew 33%
  • Will renew 4
  • Undecided 4
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 40% 5 answers
  • Director 33% 6 answers
  • Manager 0% 1 answer
  • 9/10 Average score from customers who will renew
  • 6.5/10 Average score from undecided customers
  • 7.3/10 Average score from customers not renewing

Report

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