CAPCUT
CapCut is a consumer video editing application and platform that enables users to create, edit, and share short-form and long-form videos with effects, filters, music, and templates, primarily for social media. The product is owned by ByteDance and monetizes through in-app purchases, premium features, and ecosystem synergies with ByteDance’s advertising-driven platforms such as TikTok. It serves individual creators, influencers, and small businesses producing digital video content on mobile and desktop devices.
- Revenue
- $120.0M
- Employees
- 800
- Founded
- 2020
- Headquarters
- Singapore, Singapore
What 93 Arbolus experts think of CAPCUT
CapCut receives a strongly positive NPS with a concentration of responses in the 8–10 range, reflecting high satisfaction and active promoter behavior. Renewal intent is high among creators and influencers, especially higher spenders, while most customers have been users for more than a year, indicating sticky retention. Experts consistently cite speed, convenience, and value as key positives, with some criticism around export complexity and advanced controls.Overall Customer Sentiment: Positive
Who reviewed CAPCUT
- C-Suite 42% (39)
- Director 23% (21)
- Manager 35% (33)
Employer names and spend open in the full report, along with the other 90 customers.
Everything 93 customers told us about CAPCUT.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
59 Net Promoter Score, from 93 scored reviews- Promoters 63
- Passives 22
- Detractors 8
Cumulative NPS by month
+1 over 6 months- May 8
- Jun 9
- Jul 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 56 across 2 companies.
Praised
- Export Stability and Controls
- AI-Driven Editing Expansion
- Collaboration and Team Workflows
- Speed and Accessibility
Criticised
- Export and Billing Complexity
- Aggressive Monetization
- Workflow and Performance Gaps
- Cloud Dependence and Privacy
What customers say
Renewal intent
Plan to renew 65%Plan to renew, by seniority
- 71% 7 answers
- 50% 6 answers
- 67% 6 answers
- 75% 4 answers
- 9.3/10 Average score from customers who will renew
- 6.9/10 Average score from undecided customers
- 10/10 Average score from customers not renewing
Top alternatives
Most weighed by CAPCUT customers
Report
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