Kao Corporation
Kao Corporation is a Japanese consumer goods manufacturer that develops and sells products in beauty care, skin and hair care, hygiene, fabric and home care, and chemical specialties for industrial customers. It serves consumers globally through brands such as Bioré, Kanebo, John Frieda, Merries, Attack, and others, and supplies chemical materials for industries including paper, plastics, and electronics. The company generates revenue through the manufacture and distribution of branded consumer products and specialty chemicals via retail, e-commerce, and B2B channels.
- Revenue
- $11.0B
- Employees
- 35,000
- Founded
- 1887
- Headquarters
- Tokyo, Japan
What 7 Arbolus experts think of Kao Corporation
NPS scores cluster at the upper end: two 9s, two 8s, one 7, one 10; indicating generally strong satisfaction. However, renewal intent is diverse: one definite yes, one no, one unsure and several undisclosed, pointing to mixed forward confidence. All customers report being in the MoreThan1Year implementation stage, reflecting long-term engagement but with variable stickiness. Themes point to satisfaction with product but uncertainty around long-term alignment and value realization.Overall Customer Sentiment: Neutral
Who reviewed Kao Corporation
- C-Suite 43% (3)
- Director 43% (3)
- Manager 14% (1)
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Sentiment
42 Net Promoter Score, from 7 scored reviews- Promoters 3
- Passives 4
- Detractors 0
Cumulative NPS by month
+0 over 5 months- Jan 8
- Apr 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 42 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 50% 2 answers
- 0% 1 answer
- 8/10 Average score from customers who will renew
- 9/10 Average score from undecided customers
- 8/10 Average score from customers not renewing
For people who use Kao Corporation
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