Nielsen Audio (Previously Arbitron)
Nielsen Audio, formerly known as Arbitron, is a division of Nielsen that measures radio and audio audiences across the United States, providing ratings, listener demographics, and usage insights. It serves broadcasters, advertisers, and agencies that use its data to plan, buy, and sell audio advertising and optimize programming. The business generates revenue primarily through subscription-based measurement services, syndicated ratings, and custom research engagements.
- Business Intelligence & Dashboards
- Revenue
- $600.0M
- Employees
- 2,000
- Founded
- 1949
- Headquarters
- Columbia, United States of America
What 6 Arbolus experts think of Nielsen Audio (Previously Arbitron)
NPS scores among the expert pool are generally favorable, with values ranging from 7 to 9 for Users and 8 for the Influencer category. Renewal intent is ambiguous due to limited data, with only one explicit response indicating 'Not Sure'—notably from the highest reported spending expert. Stickiness appears robust, with half of responses indicating implementation for over one year, while others are still in early-stage adoption. The overall sentiment derived from quantitative measures is Positive.
Who reviewed Nielsen Audio (Previously Arbitron)
- C-Suite 83% (5)
- Director 17% (1)
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Sentiment
16 Net Promoter Score, from 6 scored reviews- Promoters 1
- Passives 5
- Detractors 0
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 1 answer
- 8/10 Average score from undecided customers
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