Rokt
Adagility, operating under the Rokt brand, provides e-commerce marketing and advertising technology that helps online retailers and brands deliver targeted, personalized offers at checkout to increase customer engagement and incremental revenue. The company offers a platform that uses data and machine learning to optimize which third-party offers are shown to consumers in real time. It generates revenue by charging advertisers and partners for performance-based media placements and sharing incremental revenue with e-commerce merchants.
- Marketing Automation
- Marketplace & Booking Platforms
- Data Integration & ETL
- Revenue
- $250.0M
- Employees
- 500
- Founded
- 2012
- Headquarters
- New York City, United States of America
What 6 Arbolus experts think of Rokt
NPS scores vary from 6 (lowest) to 10 (highest), with a strong cluster at 8-10 among established customers in retail and e-commerce. Renewal intent is positive for the majority, with 66% of experts indicating Yes, though select financial and industrial sector respondents remain unsure despite significant spend. Stickiness is high, as majority of implementations exceed one year, contributing to higher NPS and positive renewal.Key themes include strong satisfaction among retail customers, higher uncertainty in finance/industry, and a positive correlation between spend, tenure, and advocacy. Overall Customer Sentiment: Positive
Who reviewed Rokt
- C-Suite 50% (3)
- Director 33% (2)
- Manager 17% (1)
Employer names and spend open once the report publishes.
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Sentiment
16 Net Promoter Score, from 6 scored reviews- Promoters 2
- Passives 3
- Detractors 1
Cumulative NPS by month
-2 over 3 months- Sep 10
- Apr 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 16 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 67%Plan to renew, by seniority
- 33% 3 answers
- 100% 2 answers
- 100% 1 answer
- 9/10 Average score from customers who will renew
- 6.5/10 Average score from undecided customers
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