AJ Bell

ajbell.co.uk · Salfords, United Kingdom

AJ Bell is a UK-based investment platform and stockbroker that provides online trading, pensions, and investment services to retail investors, financial advisers, and institutional clients. It generates revenue through platform fees, dealing commissions, custody and administration charges, and related financial services. The company operates under brands including AJ Bell, AJ Bell Investcentre, and Dodl by AJ Bell.

Revenue
$260.0M
Employees
1,300
Founded
1995
Headquarters
Salfords, United Kingdom

What 6 Arbolus experts think of AJ Bell

6 customers have reviewed AJ Bell so far. The full customer report is in progress and publishes once enough customers have been interviewed in depth.

Who reviewed AJ Bell

Total customers 6 5 current · 1 former
Reviews growth +3 in six months
Seniority of respondents
  • C-Suite 67% (4)
  • Director 33% (2)
Finance Partner C-Suite NPS 8
Executive Director NPS 8 Will renew
Finance Partner Director NPS 9 Not renewing

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Sentiment

0 Net Promoter Score, from 6 scored reviews
  • Promoters 2
  • Passives 2
  • Detractors 2

Cumulative NPS by month

+3 over 4 months
  • May 5
  • Aug 7
  • Jan 7
  • Aug 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 0 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 67%
  • Will renew 2
  • Undecided 0
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Director 50% 2 answers
  • 6.5/10 Average score from customers who will renew
  • 9/10 Average score from customers not renewing

For people who use AJ Bell

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