AJIO.com

ajio.com · Bengaluru, India

AJIO is an Indian online fashion and lifestyle e-commerce platform owned by Reliance Retail that sells apparel, footwear, accessories, and curated brands for men, women, and children. It operates as a digital marketplace and private-label retailer, generating revenue through product sales and partnerships with domestic and international brands. The platform targets value-conscious and mid-market consumers across India via its website and mobile app.

  • E-commerce Platforms & Storefronts
Revenue
$900.0M
Employees
2,500
Founded
2016
Headquarters
Bengaluru, India

What 10 Arbolus experts think of AJIO.com

NPS scores range from 4 to 10, with 5 out of 10 experts rating AJIO at 10, indicating a substantial base of promoters. Renewal intent was unreported, but continued usage and high NPS suggest positive intent among long-term users. Over 66% of implementation stages are more than one year, supporting stickiness. The key theme is strong satisfaction among tenured users, with some moderate sentiment among recent or less active adopters.Overall Customer Sentiment: Positive

Who reviewed AJIO.com

Total customers 10 9 current · 1 former
Reviews growth +10 in six months
Seniority of respondents
  • C-Suite 50% (5)
  • Manager 50% (5)
Not specified Manager NPS 7
Strategy Leader Not specified NPS 8
Generalist Partner Not specified NPS 5

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Sentiment

10 Net Promoter Score, from 10 scored reviews
  • Promoters 4
  • Passives 3
  • Detractors 3

Cumulative NPS by month

+3 over 4 months
  • May 5
  • Jul 8
  • Aug 7
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 10 across 1 companies.

Written answers and themes publish with the full report.

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