Arbolus Intelligence

Amazon

aboutamazon.com · Seattle, United States of America

Amazon is a global technology and e‑commerce company that operates online marketplaces, cloud computing services through Amazon Web Services (AWS), and a portfolio of digital media, logistics, and consumer devices businesses. It serves consumers, enterprises, and public-sector customers worldwide, generating revenue primarily from product sales, third‑party seller services, subscriptions, and cloud infrastructure and software services. The aboutamazon.com site is its corporate information portal rather than a separate operating entity.

  • Cloud Infrastructure & Hosting
  • E-commerce Platforms & Storefronts
  • Managed IT & Cloud Services
Listed in
Revenue
$575.0B
Employees
1,500,000
Founded
1994
Headquarters
Seattle, United States of America

What 271 Arbolus experts think of Amazon

NPS scores skew positive, with majority of responses between 8 and 10, though some detractors cite cost and complexity issues. Renewal intent is strong among large-scale enterprise users, with more uncertainty or negative responses among low-spend or pilot-stage users. Implementation stages are mostly mature, with over 80% reporting more than one year of usage. Key themes include Amazon's scalability, breadth of services, market reputation, and challenges with pricing transparency and operational complexity.Overall Customer Sentiment: Positive

Who reviewed Amazon

Total customers 271 220 current · 51 former
Reviews growth +69 in six months
Seniority of respondents
  • C-Suite 67% (182)
  • Director 21% (57)
  • Manager 12% (33)
Revenue Leader C-Suite NPS 8 Submitted Sep 2026
Not specified C-Suite NPS 9 Will renew Submitted May 2026
Generalist Leader C-Suite NPS 7 Undecided Submitted Sep 2026

Employer names and spend open in the full report, along with the other 268 customers.

Everything 271 customers told us about Amazon.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

50 Net Promoter Score, from 265 scored reviews
  • Promoters 156
  • Passives 88
  • Detractors 21

Cumulative NPS by month

+0 over 6 months
  • May 9
  • Jun 9
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 43 across 9 companies.

Praised

  • Improving Seller Support
  • Segmented Feature Expansion
  • Simplifying Platform Complexity
  • Robust Enterprise Services and Support

Criticised

  • Competition from Azure and Google Cloud
  • Shift to Specialized Platforms
  • Ecommerce Marketplace Substitution
  • Seller Platform Friction

What customers say

Robust Enterprise Services and Support
“AWS provides strong reliability, a wide range of services, and a partner ecosystem that helps us manage and scale large enterprise applications.”
Unmatched Scale and Ecosystem
“Amazon stands out for its scale, massive ecosystem, mature infrastructure, and the breadth of its integrations and adoption across markets.”
Ecommerce Reach and Logistics
“Amazon's marketplace and Fulfillment by Amazon network offer unmatched customer base access and fast, nationwide product distribution with scalable logistics.”

Renewal intent

Plan to renew 82%
  • Will renew 192
  • Undecided 34
  • Not renewing 7

Plan to renew, by seniority

  • C-Suite 84% 154 answers
  • Director 84% 43 answers
  • Manager 72% 25 answers
  • Not specified 82% 11 answers
  • 8.8/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 6.6/10 Average score from customers not renewing

Top alternatives

Most weighed by Amazon customers

Report

Customer Report - Oct 2026 Oct 2026 271 + 4

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