Alibaba

alibabagroup.com · Hangzhou, China

Alibaba Group is a Chinese multinational technology company that operates e-commerce marketplaces, cloud computing services, digital media, and logistics platforms for consumers, merchants, and enterprises globally. It generates revenue primarily through online retail and wholesale marketplaces, cloud infrastructure and services, digital entertainment, and related technology and financial services. The group serves businesses of all sizes, with a strong focus on enabling digital commerce and infrastructure in China and internationally.

  • E-commerce Platforms & Storefronts
  • Cloud Infrastructure & Hosting
  • Payment Processing
Revenue
$126.0B
Employees
228,675
Founded
1999
Headquarters
Hangzhou, China

What 22 Arbolus experts think of Alibaba

NPS data is skewed positively: 44% Promoters (NPS 9 or 10), 50% Passives (NPS 7–8), and 6% Detractors (NPS ≤6). Renewal intent is generally positive, with 50% explicitly stating intent to renew, 28% not sure, and 22% indicating no. Stickiness data shows 66% are long-term users (>1 year), 11% are in pilot, and 11% in offboarding. Key themes include adoption longevity, satisfaction among core technology and consulting roles, and increased spend among larger enterprises.Overall Customer Sentiment: Positive

Who reviewed Alibaba

Total customers 22 20 current · 2 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 72% (16)
  • Director 22% (5)
  • Manager 6% (1)
Operations Manager C-Suite NPS 9 Will renew
Founder C-Suite NPS 7 Will renew
Legal Leader C-Suite NPS 8 Undecided

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Sentiment

22 Net Promoter Score, from 22 scored reviews
  • Promoters 7
  • Passives 13
  • Detractors 2

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 50 across 3 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 55%
  • Will renew 6
  • Undecided 3
  • Not renewing 2

Plan to renew, by seniority

  • C-Suite 50% 6 answers
  • Director 67% 3 answers
  • Not specified 50% 2 answers
  • 8.2/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

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