Avid Technology
Avid Technology is a provider of software and hardware for audio, video, and media production, serving film studios, broadcasters, music producers, and content creators with tools for editing, mixing, and asset management. Its product portfolio includes Media Composer, Pro Tools, and related workflow and storage solutions that are sold via licenses, subscriptions, and support services. The company generates revenue from software subscriptions, perpetual licenses, hardware systems, and maintenance and professional services for media and entertainment customers worldwide.
- Document Management & E-signature
- Content & Digital Asset Management
- Revenue
- $420.0M
- Employees
- 1,500
- Founded
- 1987
- Headquarters
- Burlington, United States of America
What 13 Arbolus experts think of Avid Technology
NPS scores range from 2 to 10, averaging in the 6–9 range, with three experts rating Avid a 9 or 10. Four Influencers all express willingness to renew, supporting a positive renewal trend. Over 92% report more than one year of implementation, suggesting product stickiness. Key themes are long-term adoption among Influencers and mixed, more variable satisfaction among Users.Overall Customer Sentiment: Positive
Who reviewed Avid Technology
- C-Suite 64% (8)
- Director 36% (5)
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Sentiment
15 Net Promoter Score, from 13 scored reviews- Promoters 6
- Passives 3
- Detractors 4
Cumulative NPS by month
+0 over 6 months- Mar 8
- Apr 8
- May 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 15 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 100%Plan to renew, by seniority
- 100% 2 answers
- 100% 3 answers
- 7.6/10 Average score from customers who will renew
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