Blue Yonder Research, Ltd.
Blue Yonder Research is a market research agency that provides qualitative and quantitative research, insight, and strategy services to brands and organizations across sectors. The company designs and runs custom research projects, using methods such as online communities, ethnography, and surveys to help clients understand consumer behavior and inform product, brand, and marketing decisions. It generates revenue through project-based research engagements and ongoing insight programs.
- Revenue
- $8.0M
- Employees
- 60
- Founded
- 2008
- Headquarters
- Leeds, United Kingdom
What 10 Arbolus experts think of Blue Yonder Research, Ltd.
NPS distribution is predominantly positive, with the majority of scores at 8–9 and one at 7. Renewal intent is strong: 60% indicate intent to renew, while 30% are unsure, primarily among Influencers or pilot-stage customers. Stickiness is high, with 80% of insights from users who have more than one year of implementation, indicating entrenched use. Key themes from the quantitative data signal high satisfaction, long usage cycles, and robust adoption for core operational use, but some uncertainty remains during early adoption.Overall Customer Sentiment: Positive
Who reviewed Blue Yonder Research, Ltd.
- C-Suite 60% (6)
- Director 20% (2)
- Manager 20% (2)
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Sentiment
50 Net Promoter Score, from 10 scored reviews- Promoters 5
- Passives 5
- Detractors 0
Cumulative NPS by month
+1 over 5 months- Oct 7
- Nov 8
- Jan 8
- Feb 8
- Jun 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 50% 6 answers
- 100% 2 answers
- 50% 2 answers
- 8.7/10 Average score from customers who will renew
- 7.8/10 Average score from undecided customers
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