ByteDance
ByteDance is a global internet technology company that develops and operates content discovery and social media platforms, including TikTok and Douyin, monetizing primarily through digital advertising and related services. It serves consumers, creators, and advertisers worldwide with short-form video, news, and entertainment apps, and also offers enterprise and productivity tools in select markets. The company generates revenue by selling targeted ads, in-app purchases, and value-added services across its portfolio of apps.
- Social Media & Community Management
- Marketing Analytics & Attribution
- Document & Vision AI
- Revenue
- $120.0B
- Employees
- 110,000
- Founded
- 2012
- Headquarters
- Beijinglu, China
What 39 Arbolus experts think of ByteDance
NPS scores show a bimodal distribution: 35% of responses are 9-10, indicating strong advocacy, while 20% fall in the 3-6 range, suggesting some dissatisfaction. The majority of users (over 65%) report full adoption (>1 year), while the rest are in early stages or pilots. High spenders and long-term users are markedly more likely to express renewal intent. The main theme is high satisfaction among engaged, significant-spend customers; less engaged users show more mixed sentiment.Overall Customer Sentiment: Positive
Who reviewed ByteDance
- C-Suite 69% (27)
- Director 26% (10)
- Manager 5% (2)
Employer names and spend open once the report publishes.
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Sentiment
23 Net Promoter Score, from 39 scored reviews- Promoters 16
- Passives 16
- Detractors 7
Cumulative NPS by month
+1 over 6 months- Apr 7
- May 7
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 23 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 50% 8 answers
- 50% 2 answers
- 8.4/10 Average score from customers who will renew
- 7.6/10 Average score from undecided customers
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