Arbolus Intelligence

Canonical

canonical.com · Londonderry County Borough, United Kingdom

Canonical is a software company best known as the publisher of Ubuntu, providing open-source operating systems and related tools for desktops, servers, cloud, and IoT environments. It monetizes through commercial support subscriptions, managed services, and enterprise solutions for organizations running Ubuntu across public clouds, data centers, and embedded devices. The company serves enterprises, hardware manufacturers, and cloud providers that require secure, maintained, and certified Linux-based platforms.

  • Cloud Infrastructure & Hosting
  • IT Consulting & Implementation
Listed in
Revenue
$250.0M
Employees
1,200
Founded
2004
Headquarters
Londonderry County Borough, United Kingdom

What 17 Arbolus experts think of Canonical

NPS scores are skewed highly positive, with 40% promoters (NPS 9–10), 40% passives (NPS 7–8), and 20% detractors (NPS 6). Renewal intent is overwhelmingly positive among high spenders and long-term users, with explicit plans to increase budget allocation. Stickiness is evidenced by 70% more than 1 year implementation and high integration into core operations. Key themes driving sentiment: reliability, ease of integration, cost-effectiveness, and premium support; some raise concerns about support and operational complexity for certain environments.Positive

Who reviewed Canonical

Total customers 17 15 current · 2 former
Reviews growth +7 in six months
Seniority of respondents
  • C-Suite 71% (12)
  • Director 12% (2)
  • Manager 18% (3)
Engineering Manager Manager NPS 7 Submitted May 2026
Legal Leader C-Suite NPS 8 Undecided Submitted Jun 2026
Engineering Leader C-Suite NPS 6 Submitted Sep 2026

Employer names and spend open in the full report, along with the other 14 customers.

Everything 17 customers told us about Canonical.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

17 Net Promoter Score, from 17 scored reviews
  • Promoters 6
  • Passives 8
  • Detractors 3

Cumulative NPS by month

+0 over 6 months
  • Feb 8
  • Mar 8
  • May 8
  • Jun 8
  • Aug 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 34 across 2 companies.

Praised

  • Growing Projects and Customer Base
  • Infrastructure Growth
  • Edge AI and Containerization
  • Integration with Cloud Environments

Criticised

  • Potential for Instability
  • Operational and Support Limitations
  • Support Experience Varies
  • Dependence on Stability

What customers say

Integration with Cloud Environments
“Ubuntu integrates well with AWS and Azure, providing a familiar and consistent environment for diverse workloads and modern cloud infrastructure.”
Platform Stability and Reliability
“I would recommend Canonical because Ubuntu provides a stable and widely supported Linux foundation for cloud and enterprise workloads.”
Security and Cost-Effectiveness
“Ubuntu is stable, easy to maintain, and the security coverage with Ubuntu Pro and its cost-effectiveness make it a strong option for teams.”

Renewal intent

Plan to renew 78%
  • Will renew 7
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 83% 6 answers
  • Director 0% 1 answer
  • Manager 100% 2 answers
  • 8.9/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

Top alternatives

Most weighed by Canonical customers

Report

Customer Report - Sep 2026 Sep 2026 17 + 0

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