Arbolus Intelligence

Capsum

capsum.com · Marseille Saint-Victor, France

Capsum is a contract manufacturer specializing in the research, formulation, and production of innovative cosmetic and personal care products for beauty brands. The company uses microfluidic and other proprietary technologies to design and industrialize custom skincare and cosmetic lines, generating revenue through manufacturing services and turnkey product development for global brand owners.

  • Manufacturing Execution & Quality
  • IT Consulting & Implementation
Listed in
Revenue
$90.0M
Employees
450
Founded
2008
Headquarters
Marseille Saint-Victor, France

What 16 Arbolus experts think of Capsum

NPS scores for Capsum are overwhelmingly positive, with most experts providing ratings between 7 and 10. There is a strong intent to renew, especially from major brand users and those with over one year of experience. Stickiness is high among seasoned clients, though some newer or lower-spend customers show more cautious optimism. Common positive feedback themes are centered on unique technology and product prestige, while negatives relate to high cost and process rigidity.Overall Customer Sentiment: Positive

Who reviewed Capsum

Total customers 16 16 current · 0 former
Reviews growth +8 in six months
Seniority of respondents
  • C-Suite 94% (15)
  • Manager 6% (1)
Executive C-Suite NPS 10 Submitted May 2026
Operations Leader Manager NPS 7 Undecided Submitted Feb 2026
Engineering Leader C-Suite NPS 10 Submitted Aug 2026

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about Capsum.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

18 Net Promoter Score, from 16 scored reviews
  • Promoters 5
  • Passives 9
  • Detractors 2

Cumulative NPS by month

+1 over 6 months
  • Feb 7
  • Apr 8
  • May 8
  • Jun 8
  • Aug 8
  • Sep 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 18 across 1 companies.

Praised

  • New Sensory Experiences
  • Expansion Beyond Core Categories
  • Sustained Technology Leadership
  • Sustainability and Clean Beauty Fit

Criticised

  • Pricing and Margin Pressure
  • Process Rigidity Inhibiting Agility
  • Emerging Competitors
  • Vendor Relationship Dynamics

What customers say

Sustainability and Clean Beauty Fit
“They are conscientious about minimizing carbon footprint and are strong in clean, sophisticated formulas, which is especially relevant to brands focused on sustainability.”
Innovation Leadership
“I would definitely recommend Capsum for being able to deliver formulas that feel truly innovative and bring a luxury appeal, especially using their microfluidics.”
Market Differentiation
“The technologies Capsum offers are both well-established and unique, making a real difference for our brand leadership, especially in Asian markets.”

Renewal intent

Plan to renew 43%
  • Will renew 3
  • Undecided 3
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 50% 6 answers
  • Manager 0% 1 answer
  • 7.7/10 Average score from customers who will renew
  • 7.7/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Report

Customer Report - Oct 2026 Oct 2026 16 + 1

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For people who use Capsum

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