Croda International Plc

croda.com · Goole, United Kingdom

Croda International Plc is a specialty chemicals company that develops and manufactures high-performance ingredients and technologies for markets including personal care, life sciences, crop protection, and industrial applications. It supplies chemical ingredients such as emollients, surfactants, and adjuvants to consumer goods manufacturers, pharmaceutical and agrochemical companies, and industrial customers worldwide, generating revenue through product sales and long-term supply relationships. The company focuses on sustainable and bio-based chemistries and operates through a global network of manufacturing and R&D facilities.

  • Manufacturing Execution & Quality
Revenue
$2.5B
Employees
6,400
Founded
1925
Headquarters
Goole, United Kingdom

What 20 Arbolus experts think of Croda International Plc

NPS scores are highly polarized, with 38% of responses at 9–10 (Promoters), 31% at 7–8 (Passives), and 19% at 4 or below (Detractors). The majority are in the MoreThan1Year implementation stage, correlating with high stickiness and positive recommendations. Some uncertainty appears among high spenders with 'NotSure' on renewal, though most show favorable sentiment.Overall Customer Sentiment: Positive

Who reviewed Croda International Plc

Total customers 20 17 current · 3 former
Reviews growth +16 in six months
Seniority of respondents
  • C-Suite 75% (15)
  • Director 20% (4)
  • Manager 5% (1)
Operations Leader C-Suite NPS 10
Operations Manager C-Suite NPS 10
Operations Leader C-Suite NPS 8

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Sentiment

40 Net Promoter Score, from 20 scored reviews
  • Promoters 10
  • Passives 8
  • Detractors 2

Cumulative NPS by month

+0 over 4 months
  • Jan 8
  • Apr 8
  • May 8
  • Jul 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 40 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 50%
  • Will renew 2
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 3 answers
  • Director 0% 1 answer
  • 9.5/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers

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