Cruise

getcruise.com · San Francisco, United States of America

Cruise is an autonomous vehicle technology company that develops and operates self-driving ride-hail and delivery services, primarily using all-electric vehicles in urban environments. It builds the full autonomous driving stack, including software, hardware, and fleet operations, and partners with automotive OEMs and cities to commercialize driverless transportation. Revenue is generated through pilot and commercial ride services, delivery partnerships, and technology collaborations.

IoT & Edge Platforms
Cloud Infrastructure & Hosting

Listed in

Revenue: $300.0M
Employees: 3,500
Founded: 2013
Headquarters: San Francisco, United States of America

What 8 Arbolus experts think of Cruise

NPS scores cluster mainly in the 3-8 range, with no Promoters (scores of 9-10). Renewal intent is low, with one 'No' and another 'Not Sure' among respondents. Implementation stages range from Pilot to OffBoarding and long-term use, indicating varying degrees of product engagement, but there is a trend toward uncertainty or disengagement. Key themes include mixed satisfaction, moderate brand impressions, and variable implementation success.Overall Customer Sentiment: Neutral

Who reviewed Cruise

Total customers 8 7 current · 1 former

Reviews growth +8 in six months

Seniority of respondents

C-Suite 88% (7)
Director 12% (1)

Engineering Manager C-Suite NPS 4 Submitted Jun 2026

Strategy Leader C-Suite NPS 8 Not renewing Submitted Jul 2026

Operations Leader C-Suite NPS 3 Submitted Jun 2026

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Sentiment

-62 Net Promoter Score, from 8 scored reviews

Promoters 0
Passives 3
Detractors 5

Cumulative NPS by month

+1 over 3 months

Jun 5
Jul 5
Sep 6

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -62 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 0%

Will renew 0
Undecided 1
Not renewing 1

Plan to renew, by seniority

C-Suite 0% 1 answer
Director 0% 1 answer

7/10 Average score from undecided customers
8/10 Average score from customers not renewing

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