Diageo
Diageo is a global beverage alcohol company that produces, markets, and sells spirits, beer, and ready-to-drink products under brands such as Johnnie Walker, Guinness, Smirnoff, Baileys, and Tanqueray. It serves consumers worldwide through retail, on-trade, and e-commerce channels, generating revenue from the sale and distribution of its branded alcoholic beverages. The company operates across multiple regions with a portfolio spanning premium to value segments.
- Revenue
- $20.0B
- Employees
- 30,000
- Founded
- 1997
- Headquarters
- Londonderry County Borough, United Kingdom
What 5 Arbolus experts think of Diageo
NPS scores are strongly positive, clustering around 8-10 (5 out of 8 responses) with only one moderate score (6). Renewal intent is sparse, but some Influencer roles indicate uncertainty, warranting monitoring. Over 50% of users report more than one year of implementation, showing established integration and moderate to high stickiness.Overall Customer Sentiment: Positive
Who reviewed Diageo
- C-Suite 60% (3)
- Director 20% (1)
- Manager 20% (1)
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Sentiment
60 Net Promoter Score, from 5 scored reviews- Promoters 3
- Passives 2
- Detractors 0
Cumulative NPS by month
+1 over 3 months- Dec 8
- Jan 8
- Jun 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 60 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 1 answer
- 0% 1 answer
- 8.5/10 Average score from undecided customers
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