dunnhumby
dunnhumby is a customer data science company that helps retailers and consumer packaged goods brands analyze shopper data to improve pricing, promotions, assortment, and customer engagement. It provides analytics software, data platforms, and consulting services that turn transaction and loyalty data into actionable insights for merchandising and marketing decisions. The company generates revenue through software licensing, data products, and professional services engagements with large retail and FMCG enterprises.
- Business Intelligence & Dashboards
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $550.0M
- Employees
- 2,500
- Founded
- 1989
- Headquarters
- Londonderry County Borough, United Kingdom
What 9 Arbolus experts think of dunnhumby
NPS distribution shows a strong bias: 40% of scores are at 10, 30% at 8, with only one instance below 7. Renewal intent is split, with 33% indicating 'Yes,' 22% 'No,' and 33% 'Not Sure.' Customers with over one year of implementation report higher satisfaction but remain cautious about renewal. Key themes include a high perceived value but concerns about long-term alignment and scalability.Overall Customer Sentiment: Neutral
Who reviewed dunnhumby
- C-Suite 67% (6)
- Director 33% (3)
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Sentiment
33 Net Promoter Score, from 9 scored reviews- Promoters 4
- Passives 4
- Detractors 1
Cumulative NPS by month
-1 over 6 months- Jan 9
- Apr 9
- May 8
- Jun 8
- Jul 8
- Aug 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 33 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 43%Plan to renew, by seniority
- 25% 4 answers
- 67% 3 answers
- 9/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 8.5/10 Average score from customers not renewing
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