Dynata
Dynata is a first-party data and insights company that provides access to a large global panel of consumers and business professionals for market research, advertising measurement, and data-driven marketing. It serves brands, agencies, consulting firms, and market research organizations by supplying survey-based data, audience targeting, and analytics solutions. The company generates revenue through subscription and project-based fees for data collection, sampling, and related research services.
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $900.0M
- Employees
- 3,000
- Founded
- 1999
- Headquarters
- Shelton, United States of America
What 22 Arbolus experts think of Dynata
NPS scores range from 3 to 10, with an overall skew towards Promoters and only two clear Detractors. Renewal intent is confirmed among most high spenders, while moderately positive but mixed signals are observed for others. Stickiness is high, with the majority indicating use for more than 1 year, and two cases of ongoing pilots. Enthusiasm is highest among those with deeper integrations or higher annual spend. Key themes include data quality, integration, and support.Overall Customer Sentiment: Positive
Who reviewed Dynata
- C-Suite 82% (18)
- Director 18% (4)
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Sentiment
-27 Net Promoter Score, from 22 scored reviews- Promoters 4
- Passives 8
- Detractors 10
Cumulative NPS by month
+1 over 6 months- Jun 6
- Jul 7
- Apr 7
- May 7
- Jun 7
- Jul 7
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 15 across 5 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 53% 15 answers
- 67% 3 answers
- 6.9/10 Average score from customers who will renew
- 6.8/10 Average score from undecided customers
- 4.5/10 Average score from customers not renewing
Top alternatives
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