Arbolus Intelligence

Financial Times

ft.com · Londonderry County Borough, United Kingdom

Financial Times is an international business and financial news organization that publishes the Financial Times newspaper and operates FT.com, providing real-time markets data, analysis, and commentary for global business professionals, investors, and policymakers. It generates revenue primarily through digital and print subscriptions, advertising, and licensing of its content and data products. The company also offers research, events, and professional services targeted at corporate and institutional clients.

Listed in
Revenue
$600.0M
Employees
2,400
Founded
1888
Headquarters
Londonderry County Borough, United Kingdom

What 45 Arbolus experts think of Financial Times

NPS scores for Financial Times are strongly positive, with most experts rating their likelihood to recommend between 8 and 10, and only isolated mid-range responses. Renewal intent signals are high among influencers and users tied to major financial institutions. Stickiness is notable, as most users report multi-year adoption and describe FT as integral to their decision-making. Core expert themes praise trustworthy global reporting, data visualization, and critical coverage but highlight the premium pricing. Overall Customer Sentiment: Positive

Who reviewed Financial Times

Total customers 45 43 current · 2 former
Reviews growth +20 in six months
Seniority of respondents
  • C-Suite 68% (31)
  • Director 25% (11)
  • Manager 7% (3)
Finance Manager C-Suite NPS 7 Submitted Feb 2026
Legal Leader Not specified NPS 9 Submitted Sep 2026
Product Leader C-Suite NPS 8 Undecided Submitted Mar 2026

Employer names and spend open in the full report, along with the other 42 customers.

Everything 45 customers told us about Financial Times.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

46 Net Promoter Score, from 45 scored reviews
  • Promoters 24
  • Passives 18
  • Detractors 3

Cumulative NPS by month

+1 over 6 months
  • May 8
  • Jun 8
  • Jul 9
  • Aug 9
  • Sep 9
  • Oct 9

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 49 across 2 companies.

Praised

  • Broader, Verified Analysis
  • AI-Driven Enhancement
  • Complementing with AI
  • Trusted Global Reporting

Criticised

  • Cost-Driven Churn
  • AI Reliability Gap
  • Shifting Industry Needs
  • Limited Coverage Breadth

What customers say

Trusted Global Reporting
“I recommend FT because its reporting is trustworthy, analysis is sharp, and the data visuals are excellent for decision-making.”
Essential for Market Decisions
“I make FT the first thing I read for global markets and risk; its insights directly inform my investment decisions and client interactions.”
Critical Information Coverage
“FT covers risks early and reliably, which has allowed me to avoid costly investment mistakes more than once.”

Renewal intent

Plan to renew 60%
  • Will renew 6
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 63% 8 answers
  • Director 50% 2 answers
  • 9.5/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers

Top alternatives

Most weighed by Financial Times customers

Report

Customer Report - Oct 2026 Oct 2026 45 + 2

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For people who use Financial Times

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