Fitbit (now part of Google)

fitbit.com · San Francisco, United States of America

Fitbit, now part of Google, develops and sells connected health and fitness devices and companion software that track activity, sleep, heart rate, and related metrics for consumers, employers, and health partners. The company generates revenue primarily through sales of wearable hardware and accessories, along with premium subscription services and enterprise wellness programs.

  • IoT & Edge Platforms
  • Consumer Support & Help Desk
  • Data Warehousing & Lakes
Revenue
$1.5B
Employees
1,800
Founded
2007
Headquarters
San Francisco, United States of America

What 6 Arbolus experts think of Fitbit (now part of Google)

NPS scores are generally strong, with 67% of respondents scoring 9 (Promoters), and the rest reporting NPS of 5–7. Renewal intent is positive among high spenders and those with more than one year of implementation, whereas some Users and recent adopters express uncertainty or non-renewal. Stickiness is high for most customers (>1 year of usage), with only one respondent in the pilot phase. Key quantitative themes include the correlation of high spend and strategic roles with elevated NPS and repeat partnership interest.Overall Customer Sentiment: Positive

Who reviewed Fitbit (now part of Google)

Total customers 6 6 current · 0 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 33% (2)
  • Director 67% (4)
Strategy Leader Director NPS 9 Will renew
Strategy Leader Director NPS 9 Undecided
Engineering Leader C-Suite NPS 7 Undecided

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Sentiment

50 Net Promoter Score, from 6 scored reviews
  • Promoters 4
  • Passives 1
  • Detractors 1

Cumulative NPS by month

+0 over 3 months
  • Jan 8
  • Jun 8
  • Jul 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median 50 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 50%
  • Will renew 2
  • Undecided 2
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 0% 1 answer
  • Director 67% 3 answers
  • 9/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

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