Freepik
Freepik is a digital content platform that provides royalty-free vectors, photos, PSD files, icons, and other graphic resources to designers, marketers, and businesses through a freemium subscription model. Users access and download creative assets for web, print, and product design, while contributors upload content and earn royalties. The company monetizes via premium subscriptions, enterprise plans, and licensing fees.
- Content & Digital Asset Management
- Revenue
- $80.0M
- Employees
- 550
- Founded
- 2010
- Headquarters
- Málaga del Fresno, Spain
What 38 Arbolus experts think of Freepik
NPS scores range from 4 to 10, with a concentration around 7–9, signaling generally positive sentiment and advocacy. Renewal intent is highest among mid/high spenders and established users, while price and asset uniqueness are common reasons for more neutral or negative views. Most experts report using Freepik for over a year, reflecting substantial stickiness. Core themes include asset breadth, pricing, ease of use, and speed, offset by some concerns over asset repetition, licensing, and exclusivity. Positive
Who reviewed Freepik
- C-Suite 46% (17)
- Director 26% (10)
- Manager 29% (11)
Employer names and spend open in the full report, along with the other 35 customers.
Everything 38 customers told us about Freepik.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
31 Net Promoter Score, from 38 scored reviews- Promoters 18
- Passives 14
- Detractors 6
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 44 across 2 companies.
Praised
- Speed and Efficiency Gains
- Breadth and Value of Asset Library
- User-Friendly for Non-Design Teams
- Customization and Asset Quality
Criticised
- Switching Triggers: Pricing and Licensing
- Competitive AI and Stock Providers
- Quality and Feature Competition
- Inconsistent AI and Asset Output
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 70% 10 answers
- 67% 3 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by Freepik customers
Report
More in Marketing & Advertising and Commerce & Marketplaces
Other companies in both categories with a customer report.
For people who use Freepik
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