Forbes Travel Guide
Forbes Travel Guide is a global hospitality rating and consultancy company that evaluates luxury hotels, restaurants, spas, and ocean cruise ships using anonymous professional inspectors and publishes its star ratings and awards. It also provides training, service standards development, and advisory services to hospitality brands seeking to improve guest experience and achieve higher ratings. Revenue comes from licensing, consulting, training, and related B2B services to hotels, resorts, and other travel providers.
- IT Consulting & Implementation
- Revenue
- $40.0M
- Employees
- 200
- Founded
- 1958
- Headquarters
- Atlanta, United States of America
What 27 Arbolus experts think of Forbes Travel Guide
Net Promoter Scores cluster strongly in the 8-10 range, indicating an overwhelmingly positive sentiment across luxury hospitality experts. The few responses with NPS 5-7 cite areas for improvement but note recognized value. Renewal intention is mostly positive or open, with a minority expressing uncertainty, often correlating with newer implementations. Stickiness remains high, with most experts exhibiting ongoing or multi-year adoption. Recurring expert themes highlight Forbes’ credibility, operational impact, and prestige in luxury benchmarking.Overall Customer Sentiment: Positive
Who reviewed Forbes Travel Guide
- C-Suite 56% (15)
- Director 26% (7)
- Manager 19% (5)
Employer names and spend open in the full report, along with the other 24 customers.
Everything 27 customers told us about Forbes Travel Guide.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
59 Net Promoter Score, from 27 scored reviews- Promoters 18
- Passives 7
- Detractors 2
Cumulative NPS by month
+0 over 6 months- Apr 9
- May 9
- Jul 9
- Aug 9
- Sep 9
- Oct 9
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 59 across 1 companies.
Praised
- Sets Clear Luxury Benchmarks
- Drives Operational Excellence
- Provides Actionable Feedback
- Technology Integration for Deeper Insight
Criticised
- Follow-Through on Implementation
- Resource Commitment Needed
- Limited Snapshot Nature
- Risk if Insights Lose Relevance
What customers say
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 33% 3 answers
- 5/10 Average score from customers who will renew
- 9/10 Average score from undecided customers
Report
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