Iberia
Iberia is the flag carrier airline of Spain, operating scheduled passenger and cargo flights across Europe, the Americas, Africa, and other global destinations. The company generates revenue primarily from air transportation services, ancillary fees, cargo operations, and related travel services. It serves leisure and business travelers as part of International Airlines Group’s multi-brand network.
- Transportation & Fleet Management
- Revenue
- $6.5B
- Employees
- 16,000
- Founded
- 1927
- Headquarters
- Madridanos, Spain
What 5 Arbolus experts think of Iberia
NPS scores cluster at the high end, with 50% scoring 9–10, 25% at 8, and 25% at 5, indicating overall positive but price-sensitive sentiment. All experts report more than a year of usage, indicating high stickiness and low churn risk except where ticket price competitiveness lapses. Expert feedback consistently praises the app usability and loyalty program, while price spikes for immediate bookings are the main negative theme.Overall Customer Sentiment: Positive
Who reviewed Iberia
- C-Suite 60% (3)
- Director 40% (2)
Employer names and spend open in the full report, along with the other 2 customers.
Everything 5 customers told us about Iberia.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
40 Net Promoter Score, from 5 scored reviews- Promoters 3
- Passives 1
- Detractors 1
Praised
- Enhanced Loyalty Benefits
- Service Innovation Keeps Customers
- AI Integration Drives Usability
- Best-in-class Loyalty Program
Criticised
- Competitive Threat from Airlines with Lower Prices
- Loyalty Program Must Deliver Value
- Rapid Market Innovation Risk
- Primary Switching Factor: Price
What customers say
Report
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