Instacart
Instacart is an online grocery technology company that operates a marketplace and enterprise software platform connecting consumers with personal shoppers who pick and deliver orders from local retailers. It partners with supermarkets, big-box stores, and specialty retailers across North America, generating revenue through delivery and service fees, subscriptions, and retailer advertising and technology solutions. The company also licenses its e-commerce and fulfillment technology to grocers for their own branded digital storefronts.
- Marketplace & Booking Platforms
- E-commerce Platforms & Storefronts
- Revenue
- $3.5B
- Employees
- 3,500
- Founded
- 2012
- Headquarters
- San Francisco, United States of America
What 24 Arbolus experts think of Instacart
The NPS scores reported for Instacart are overwhelmingly in the positive range, with most experts giving scores of 8 to 10. Renewal intent is also strong, especially among high spenders and those with a history exceeding one year on the platform. Stickiness is reinforced by deep integrations, high perceived value, and measurable business outcomes. Themes consistently highlight Instacart’s efficiency, attribution capabilities, and retailer reach, tempered by requests for better integration of online/offline sales measurement and broader ecosystem connectivity.Overall Customer Sentiment: Positive
Who reviewed Instacart
- C-Suite 50% (12)
- Director 38% (9)
- Manager 12% (3)
Employer names and spend open in the full report, along with the other 21 customers.
Everything 24 customers told us about Instacart.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
41 Net Promoter Score, from 24 scored reviews- Promoters 14
- Passives 6
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Mar 7
- Apr 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 33 across 2 companies.
Praised
- Retailer Scale and Aggregation
- Efficient Support and Insight Quality
- Closed-Loop Sales Measurement
- Platform Expansion Drives Spend
Criticised
- Differences in Data Availability Across Retailers
- Online vs Offline Sales Attribution Gap
- Ecosystem Integration Limitations
- AI-Driven Competition
What customers say
Renewal intent
Plan to renew 75%Plan to renew, by seniority
- 67% 6 answers
- 100% 2 answers
- 9/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
Top alternatives
Most weighed by Instacart customers
Report
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