Kevel

kevel.com · Durham, United States of America

Kevel provides an API-first ad serving platform that enables retailers, marketplaces, and other digital businesses to build and manage their own ad products, such as sponsored listings and native ads, without relying on third‑party ad networks. The company generates revenue through SaaS and usage-based fees for its ad serving infrastructure and related tools.

  • API Management & Integration
  • Cloud Infrastructure & Hosting
Revenue
$12.0M
Employees
80
Founded
2010
Headquarters
Durham, United States of America

What 5 Arbolus experts think of Kevel

NPS scores are moderately high, with 80% of respondents assigning scores of 8 and one scoring 6. Renewal intent is indicated as positive where available, aligning with the high NPS trend. Stickiness, inferred from implementation stages, is spread out with 60% of users in the pilot phase, and the remainder split between less than one year and more than one year indicating test phases as well as some retention into longer-term use. The quantitative data shows early positive signals but limited evidence of mature, embedded long-term usage.Overall Customer Sentiment: Positive

Who reviewed Kevel

Total customers 5 5 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 40% (2)
  • Director 40% (2)
  • Manager 20% (1)
Data Leader Manager NPS 8
Marketing Leader Director NPS 6
Executive Director NPS 8

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Sentiment

-20 Net Promoter Score, from 5 scored reviews
  • Promoters 0
  • Passives 4
  • Detractors 1

Cumulative NPS by month

+0 over 3 months
  • Mar 8
  • Apr 8
  • May 8

Net Promoter Score across 1 reviews, accumulated up to each month. Category median -20 across 1 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 1
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • 8/10 Average score from customers who will renew

For people who use Kevel

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