Looker

looker.com · Mountain View, United States of America

Looker, now part of Google Cloud, provides a cloud-based business intelligence and data analytics platform that lets organizations model, explore, and visualize data from multiple sources. Its software is used by data teams and business users to build dashboards, embedded analytics, and data-driven workflows, typically sold via subscription to mid-market and enterprise customers.

  • Business Intelligence & Dashboards
  • Data Integration & ETL
  • Data Warehousing & Lakes
Revenue
$200.0M
Employees
900
Founded
2012
Headquarters
Mountain View, United States of America

What 153 Arbolus experts think of Looker

NPS scores range from 4 to 10, with most responses clustered between 7 and 10, indicating generally positive sentiment. Renewal intent is high among larger organizations and high spenders, tied to governance and scalable reporting value. Most customers are in mature implementation stages, with few notable outliers expressing moderate or weak sentiment due to complexity or licensing. Key themes include strong data governance, consistent metrics, and integration strengths, balanced by concerns over learning curve, administrative overhead, and licensing structure.Overall Customer Sentiment: Positive

Who reviewed Looker

Total customers 153 145 current · 8 former
Reviews growth +104 in six months
Seniority of respondents
  • C-Suite 55% (84)
  • Director 29% (44)
  • Manager 17% (26)
Finance Leader Not specified NPS 8
Data Engineer Not specified NPS 4
Product Leader C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 150 customers.

Everything 153 customers told us about Looker.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

32 Net Promoter Score, from 152 scored reviews
  • Promoters 70
  • Passives 61
  • Detractors 21

Cumulative NPS by month

+0 over 6 months
  • Apr 8
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 10 reviews, accumulated up to each month. Category median 34 across 10 companies.

Praised

  • Pre-Built Vertical Templates
  • Simplified Self-Service Analytics
  • AI-Driven Analytics Expansion
  • Scalability and Integration

Criticised

  • Licensing and Cost Concerns
  • Learning Curve and Technical Overhead
  • Custom Configuration Burden
  • Rising Total Cost of Ownership

What customers say

Scalability and Integration
“Looker scaled with us as we grew from one market to eight, requiring only new dashboards rather than infrastructure changes or replatforming.”
Data Governance and Metric Consistency
“I rely on Looker to ensure strictly governed, reusable analytics, with a semantic layer that enforces consistency of metrics across the organization.”
Flexibility for Non-Technical Users
“Category Managers use Looker dashboards with ease, drilling down to explore data intuitively without needing SQL knowledge.”

Renewal intent

Plan to renew 63%
  • Will renew 29
  • Undecided 13
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 67% 27 answers
  • Director 64% 14 answers
  • Manager 50% 4 answers
  • Not specified 0% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers
  • 5.5/10 Average score from customers not renewing

Top alternatives

Most weighed by Looker customers

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