Tableau
Tableau, a Salesforce company, provides data visualization and business intelligence software that enables organizations to connect to diverse data sources, analyze information, and create interactive dashboards and reports. Its products serve enterprises, mid-market businesses, and public sector organizations across industries, sold via subscriptions, licenses, and related services such as training and support.
- Business Intelligence & Dashboards
- Data Warehousing & Lakes
- Data Integration & ETL
- Revenue
- $2.0B
- Employees
- 5,000
- Founded
- 2003
- Headquarters
- Seattle, United States of America
What 411 Arbolus experts think of Tableau
The NPS distribution skews positive, with scores of 8–10 being the most common from both end users and influencers. Renewal intent among high-spend and long-term users is stable, yet some cite cost and the impact of Salesforce's acquisition as emerging concerns. Stickiness is strong among mature deployments but less so in teams pressured by licensing costs and integration challenges. Key feedback themes include market-leading data visualization, intuitive dashboards, and strong integration—contrasted with cost escalation, growing complexity, and requests for more native AI features. Overall Customer Sentiment: Positive
Who reviewed Tableau
- C-Suite 56% (230)
- Director 32% (132)
- Manager 12% (49)
Employer names and spend open in the full report, along with the other 408 customers.
Everything 411 customers told us about Tableau.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
29 Net Promoter Score, from 408 scored reviews- Promoters 179
- Passives 172
- Detractors 57
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 25 reviews, accumulated up to each month. Category median 29 across 25 companies.
Praised
- Speed from Question to Answer
- Integration and Self-service
- Robust Data Visualization
- Embedded AI and Automation
Criticised
- Salesforce Platform Dependency
- Power BI Competitive Threat
- Limited AI-native Capabilities
- Salesforce Acquisition Impact
What customers say
Renewal intent
Plan to renew 61%Plan to renew, by seniority
- 59% 138 answers
- 67% 72 answers
- 60% 25 answers
- 57% 7 answers
- 8.6/10 Average score from customers who will renew
- 7.1/10 Average score from undecided customers
- 6.3/10 Average score from customers not renewing
Top alternatives
Most weighed by Tableau customers
Report
More in Data & Analytics and Workplace & Productivity
Other companies in both categories with a customer report.
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