Omdia

“I rely on the data because I can explain its methodology and defend the figures in client or internal discussions. The coverage extends across adjacent technology segments, and the update cadence and analyst access help me address questions that a static report may not resolve. The license also lets me reuse figures in client-facing documents, which is important to my workflow. These strengths make the subscription useful when several colleagues regularly need reliable market numbers.”

“I use the platform’s research, analyst access and benchmarking to inform strategic sourcing, supplier evaluation and technology investment decisions. The evidence helps me compare market conditions and supplier options rather than relying only on vendor-provided information. It can also improve negotiation preparation and category planning. For a large procurement portfolio, the subscription is valuable when the insights are actionable and contribute to better sourcing outcomes, risk assessment or investment choices.”

“I value the platform’s detailed hardware and component tracking, including teardown and cost data, because it provides a level of specificity that broad enterprise research does not offer. Its semiconductor and supply-chain information supports product planning, and its telecom research adds depth in areas such as network virtualization and the sector’s technology transition. That combination makes the service useful when teams need more than high-level market commentary and need evidence tied to particular technologies and components.”